At SEO Werkz, we work to build a long-term partnership with you. Our knowledgeable account managers will work with you to understand your business’s needs, then custom tailor the best strategy to maximize your investment return. For this reason, we’re proud to be recognized by The Manifest among Salt Lake City’s most reviewed designers. To […]
There are several important factors that play some kind of interconnected role in SEO and online marketing, and one that can’t be ignored in any marketing setting is security. Web and browsing security are huge themes throughout the industry, and even leaders in the field like Google are pushing themes that will increase overall security […]
The SEO world contains a few important acronyms that describe vital parts of the online marketing realm, and one prominent example here is known as CRO. Short for Conversion Rate Optimization, CRO is the process of increasing the percentage of your site visitors who take a positive action – and it’s enormously valuable in terms of not […]
There are several areas where pay-per-click advertising, or PPC for short, differs somewhat from SEO and related online marketing efforts, and one example is an option known as call tracking. Carried out by major companies like CallRail plus a number of other providers, call tracking is a form of marketing technology related to digital advertising […]
In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]
Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]
With each passing year, the use of social media within online marketing becomes more and more important. These channels are used by billions of people, and they’re a vital way to connect with prospective customers and showcase various marketing strategies and brand awareness solutions. At SEO Werkz, we’re here to help with all avenues of […]
In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the largest platforms out there. While these services are free to access for individuals, internet marketing efforts that don’t include these paid ad features will be lagging significantly behind. At […]
Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the Google Manufacturer Center. Complete with many capabilities that impact both customer-facing information and business-facing analytics, the Manufacturing Center is free and allows significant control over the way your products […]
In part one of this two-part blog series, we went over some of the primary benefits of PPC, or pay-per-click, advertising. A cousin to search engine optimization, but very different in a few important areas, PPC is enormously beneficial to many brands when combined with SEO and other marketing efforts. At SEO Werkz, we’re proud […]
