Display Advertising

Display advertising is another channel in the digital marketing toolbelt that will allow you to reach audiences at different stages in your sales funnel in all sorts of digital locations! It’s a form of paid media allowing you to get images, text, and CTA’s in front of targeted audiences all over a wide network of relevant web sites or apps.

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Display Advertising Services

Display advertising is much like PPC or paid social in that you can set a budget and pay for certain clicks, impressions, or goals. This channel is special because you can retarget audiences that have searched certain queries, interacted with particular parts of your site, or have done certain actions that you decide are indicative to a person ready for your product! 

Check out the many different tactics below that we can leverage for you!

Contextual Keyword 

Broad Behavioral/ 

Niche Behavioral/

(Run of Network)

GEO Targeting: 
Historical Geofencing

OTT & Online Video

Local ‘Premium’ Ads

Realtime Geofencing


Why Display?

People think that bounce rates (the percentage of visitors who immediately leave a website after viewing only one page) are dead leads that hold little to zero conversion value. At SEO Werkz, we beg to differ. We’ve demonstrated in our previous campaigns that it’s possible to transform one-time visitors into paying customers — if you have a smart strategy for retargeting in Salt Lake City, Utah, that is.

Where Do Display Ads Serve?


  • Desktop
  • Web Mobile
  • Web Mobile Apps
  • Connected TV (Static)


  • Over-the-Top Platforms
  • Connected TV
  • Desktop Web
  • Mobile Web

Important Definition: CPM

“Cost Per Mile” is a marketing term used to denote the price of 1,000 advertisement impressions on one page.

Ex. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.— for every 1,000 impressions of its ad. The “M” in CPM represents “mile, which is Latin for “thousands.”

Don’t Stop. Couple Up Digital Marketing Services For 
A Comprehensive Strategy


Pay per click, paid ads, Google ads, Bing ads, you name it. We’ll help you get the budget, strategy, and implementation rock solid so you’re showing up when and where the most efficient audience converting moments are.


On Page, Off Page, and Technical SEO. Get keyword research, copy writing, link building, URL status clean up, site speed and so much more!

Social Media Marketing

While we’re happy to help with organic social, if you’re not in the paid social scene yet, you’ve definitely got qualified traffic and leads coming your way at an ROI you simply can’t turn down. We’ll get you there!

Web Design & Development

Not digging your current site? Or really just need some serious heavy lifting to get your site to a place where it rocks the socks of the competition? We can build it, we can revamp it, we can overhaul it!

Why Retargeting Works

To understand how retargeting in Salt Lake City, Utah works, it helps to know the different types of leads first.
Leads, or people who have the potential to become paying customers, have three classifications: cold, warm, and hot.

  • Cold leads are people who show the least interest in your products, services, and brand. You need to invest a lot of time, patience, and marketing resources to convert them.
  • Warm leads are people who show a higher degree of interest. They are aware that you can fulfill their need, but other elements, like money or accessibility, might be holding them back from following through with a purchase.
  • Hot leads are your ideal visitors: these are ripe for your picking. They need what you offer, have the money to spend, trust you as a seller, and can tell you when they can finalize the purchase.

We’ll Help You Target In All Locations, 
Devices, Shapes, & Sizes

Trust us. The time and money saved from learning to do it all yourself, get an in-house specialist, writer designer, and developer will be well worth the ROI you see on our very competitive prices

Why Choose SEO Werkz?

With a team of in-house experts culled from many different specializations, SEO Werkz has all the experience and knowledge needed to improve the performance of your website. Combine that level of expertise with SEO Werkz’s own suite of proprietary tools, techniques, and processes, and you have all the ingredients necessary for success today.

Whatever your consulting or analysis needs are, SEO Werkz will exceed your expectations. We’ll deliver expert analyses, reports & consulting that are of the highest quality in the industry and that are communicated to you in a clear, straightforward manner.

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Transparent Reporting

Get Display Retargeting Services Now

Get Display Retargeting Services Now
SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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