Turn Your Bounce Rates into Profitable Leads
People think that bounce rates (the percentage of visitors who immediately leave a website after viewing only one page) are dead leads that hold little to zero conversion value. At SEO Werkz, we beg to differ.
We’ve demonstrated in our previous campaigns that it’s possible to transform one-time visitors into paying customers — if you have a smart strategy for retargeting in Salt Lake City, Utah, that is.
Make the Most of that 98%
Did you know that on average, only 2% of website visitors convert on the first visit? This means that out of 100 visitors, you’ll have to work harder to sell your products or services to 98 of them. They’re not hopeless prospects, though. In fact, retargeting allows you to nurture the remaining 98% so they eventually become profitable leads.
We do this by designing ads that specifically target people who’ve already been to your website and are already familiar with your products. These ads contain calls to action (and perhaps additional inducements) encouraging them to check out your website once more.
Why Retargeting Works
To understand how retargeting in Salt Lake City, Utah works, it helps to know the different types of leads first.
Leads, or people who have the potential to become paying customers, have three classifications: cold, warm, and hot.
- Cold leads are people who show the least interest in your products, services, and brand. You need to invest a lot of time, patience, and marketing resources to convert them.
- Warm leads are people who show a higher degree of interest. They are aware that you can fulfill their need, but other elements, like money or accessibility, might be holding them back from following through with a purchase.
- Hot leads are your ideal visitors: these are ripe for your picking. They need what you offer, have the money to spend, trust you as a seller, and can tell you when they can finalize the purchase.
The 98% of visitors whom you need to retarget are warm leads at best. The fact that they visit your site indicates their interest in your product or service. With our expertise in retargeting Utah customers, you have the tools to give them that last nudge towards the checkout cart.
Retargeting with SEO Werkz
Driving traffic to your website takes a lot of time and resources, so a respectable portion of it should make it into your conversion funnel. We do our best at SEO Werkz to boost your ROI, either through retargeting in Salt Lake City or our other digital marketing services.
We’d love to show how your business can benefit from our retargeting service. Get in touch with the SEO Werkz team today.