The web's leading entity in digital marketing concepts, Google, regularly makes changes and updates to help improve the quality and effectiveness of its algorithms and programs. One of the most recent such updates, and one that will impact numerous sites across many industries, is known as the helpful content update. For any assistance you may […]
Speed and load times are very important back-end factors within the SEO world, and major search engines like Google are regularly rolling out updates to improve processes here. One major such update that's recently been rolled out to all site types is known as Signed Exchange, or SXG -- what is this program, and how […]
There are a few important back-end themes that play a major role in the success of a website within the SEO world, and one of the most well-known types here is known as meta data, or meta tags. Referring to small snippets of code that tell search engines vital information about your page, including how […]
There are a number of metrics that may play a role in your business’s SEO and online marketing efforts, and one of these for many is known as bounce rate. And while this metric can be very important and meaningful in some settings, there are also others where it is regularly misunderstood or misused. At SEO […]
At SEO Werkz, we’re here to not only provide quality SEO and related online marketing services, but also to help educate our clients and others in the industry on this vital field. Search engine optimization and related solutions are vital for many businesses, and having a broad understanding of various concepts within this world pays […]
In part one of this two-part blog series, we went over some basics on the upcoming Google page experience update. First announced in May of 2020, this update is targeted directly at prioritizing sites and pages with great user experience, from loading speed to several other areas. At SEO Werkz, we offer a wide range […]
In late May of 2020, Google announced that they would soon be making a major update on ranking signals surrounding page experience. Due to both the pandemic and other issues, the rollout of this update was delayed – it has not yet hit, but is expected within the next few months in 2021. At SEO […]
In part one of this two-part blog series, we went over some of the basics on website backlinks and how they work within the digital marketing world. Referring to links from other sites that are relevant for several reasons, from rankings to referral traffic and more, backlinks are one of the top themes SEO experts […]
There are several specific elements of online marketing efforts that must be kept in mind, and backlinks are one great example. Referring to links from one website to another, backlinks are a huge part of any SEO effort, assisting with not only rankings but also site discoverability and referral traffic across numerous industries and brands. […]
In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]
