Capitalizing on Changes to Google Manufacturer Center

Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the Google Manufacturer Center. Complete with many capabilities that impact both customer-facing information and business-facing analytics, the Manufacturing Center is free and allows significant control over the way your products are represented to the public.

At SEO Werkz, our search engine optimization professionals can help you utilize these and many other tools at your disposal for optimal results. Google has recently introduced a few new upgrades and features to their Manufacturer Center for the year 2019, including an expansion into 17 new countries (it was previously only available in seven) – let’s look at what these are and how you can take advantage of them, both in terms of your presentation and your internal analytics.

Showing Shoppers the Way

One of the upgrades Google has launched is a brand new section within the Manufacturer Center, one that will be present on Shopping product detail pages. For the first time, this content can be provided directly by you as a business owner or marketing professional – you can directly inform customers of how your brand or products will be helpful to them.

Through this tool, the ability to reach customers more specifically is heightened. You can directly highlight the features or components of your products you know your audience is interested in, a theme that will help you build major brand equity over a period of time as users regular find positive results from your content. Research consistently shows that a high percentage of shoppers will want help finding the products and services that matter to them, and providing this assistance in unique and personalized ways helps you stand out.

Improved Business Analytics

On the other side of the coin, Google has also made major upgrades to the analytics section of their Manufacturer Center. These upgrades will help you make simple connections between the ads you’re launching and the way they’re impacting your products’ performance, allowing you to make the necessary tweaks that will help you achieve further success.

Instead of having to manually track it, you’ll get information on the top performing product types for your brand, plus any big recent changes in this area you should know about. You’ll also receive data on your competitors, specifically which of their products compare most closely to yours and may appear in searches alongside them. You’ll also get basic info on basic pricing trends in related product fields, the kinds of search terms that are doing high traffic in your area, and similar data that helps you make more informed decisions on everything from branding to pricing, ad investments and more.

For more on how you can use the Google Manufacturer Center to your advantage, or for information on any of our SEO or web design services, speak to the pros at SEO Werkz today.