Local Optimization

Local Optimization

Millions of people are searching online for the products and services that your company offers, and many of them are right in your local area. Optimizing your website and online presence for local search requires a focused effort to provide search engines with the information they need so they choose to show your listing above those of your competitors.

SEO Werkz local optimization services are focused on the things that matter to search engines and follow a few simple steps.

Pre-Optimization:

Before we begin any local SEO efforts, we’ll make sure your website is optimized, meaning that all the pages have the correct information in the right places for search engines to see as they scan the pages of your site. That means creating or optimizing titles, meta descriptions, URLs, H1 and H2 tags, and updating page content as needed.

Step 1: Claim or create your Google My Business (GMB) profile.

If you already have a profile, we’ll claim the listing so we can update it and include important keywords, services, and contact information. If you don’t have a GMB yet, we can create one for you. In some cases you may have a listing that you’re unaware of that was created by Google or another user but you have not claimed, and it is not optimized. We’ll take care of getting that listing and making any necessary updates so it’s accurate.

Step 2: Optimize your GMB listing.

After we claim the listing the next step is to make sure the information on there is accurate and up to date. One of the most important things for local search engine optimization is to have consistent information everywhere you appear online, most importantly your name, address, phone number, but also your website URL and other contact information. This should match your website exactly so search engines can find your business.

Step 3: Citations in business directories.

Our team shares your information with 50 to 300 additional online directories that link back to your website, and link aggregators that submit information to directories. Again, consistency matters here, so we’ll make sure that your NAP—the name, address, and phone number of your business—are identical across the board, allowing search engines to easily find your company in the right local area and identify the products and services you provide.

Step 4: Optimize for all search engines.

While Google is the largest search engine by volume, it’s not the only one out there, so our team optimizes your business to show up in Bing and Yahoo searches as well.

Having a great local SEO presence is critical, particularly for brick-and-mortar businesses who use online search to increase foot traffic to your location. A well-optimized local listing can be the reason new customers choose you over your competitors.

If you don’t have the time or the skills to do this on your own, the team at SEO Werkz can help. Contact us today to find out how beneficial our local optimization services can be to your business, and how easy it is to get started.

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