In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the largest platforms out there. While these services are free to access for individuals, internet marketing efforts that don’t include these paid ad features will be lagging significantly behind. At […]
In parts one and two of this three-part blog series, we’ve been discussing the importance of About Us sections on company websites and some tactics for creating them. Far from just a throwaway section of your site that gives basic contact information and little else, About Us sections are vital for several major purposes, including […]
In part one of this multi-part blog, we went over some of the primary basics to consider when crafting your About Us page on your company website. Users of these sites want transparent, authentic information that’s presented to them in simple ways, and the value of a strong About Us page cannot be overstated. At […]
For companies looking to brand themselves through online marketing and web design, an important area not to forget about is the “About Us” section of your website. No matter what kind of business you are, this section is a great opportunity to define your services and communicate what your company stands for. At SEO Werkz, […]
If you’re building a new company website from scratch, one of the most important areas to consider is content creation. Content is a vital part of several internet marketing areas, including a popular buzzword in the industry: Blog content, such as the content you’re reading right now. At SEO Werkz, our web design and SEO […]
There are several factors that go into creating strong, useful social media posts as part of internet marketing and branding efforts, and one that’s near the top of any list is images. Social media posts featuring images produce engagement that’s 650 percent higher than text-only posts, serving as a way to quickly capture people’s attention […]
In part one of this two-part blog series, we went over some of the primary benefits of PPC, or pay-per-click, advertising. A cousin to search engine optimization, but very different in a few important areas, PPC is enormously beneficial to many brands when combined with SEO and other marketing efforts. At SEO Werkz, we’re proud […]
In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may feel like they control the entire industry, but there are actually plenty of weak points they present where competitors can find their niche. At SEO Werkz, we’re here to […]
If you’ve had some experience in the search engine optimization world in the past, you may have heard of structured data and the need to implement it on a given business website. There are a few distinct methods for implementing such data, and two of the most common within this realm are Google’s Data Highlighter […]
In part one of this multi-part blog series, we went over some of the basics on structured data mark-ups within the SEO world. Structured data, which is code that allows Google and other search engines to understand the content on a given web page so it can be ranked properly, is vital for business websites […]
