Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each click of their ads, essentially buying visits to a site rather than “earning” them through other SEO formats. At SEO Werkz, we’re proud to assist all our clients with […]
There are several factors that go into creating strong, useful social media posts as part of internet marketing and branding efforts, and one that’s near the top of any list is images. Social media posts featuring images produce engagement that’s 650 percent higher than text-only posts, serving as a way to quickly capture people’s attention […]
In part one of this two-part blog series, we went over some of the primary benefits of PPC, or pay-per-click, advertising. A cousin to search engine optimization, but very different in a few important areas, PPC is enormously beneficial to many brands when combined with SEO and other marketing efforts. At SEO Werkz, we’re proud […]
Search engine optimization (SEO) is a wide-ranging field, one that covers several different strategy formats and mediums. One area where this is visible is within different search areas – there are such terms as global SEO, national SEO and, particularly important in recent years in the industry, local SEO. At SEO Werkz, our internet marketing […]
Every detail matters if you’re a business utilizing various social media channels for online marketing efforts, and a great example is Facebook. Even if you only focus on certain specific ad areas or metrics when it comes to Facebook, the full scope of how you present yourself can mean a lot for your impressions and […]
All businesses would love if their social media feeds were nothing but positivity and great customer reviews, but unfortunately this is virtually never the case. People are more than twice as likely to share negative interactions publicly than they are to share positive ones, and one of the primary social media outlets for this will […]
In part one of this two-part blog series, we went over a few of the tools used by high-quality online marketing pros to effectively combine SEO and web design features. These two areas can sometimes appear at odds with each other, but the use of the proper strategies and features can allow you to maximize […]
In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may feel like they control the entire industry, but there are actually plenty of weak points they present where competitors can find their niche. At SEO Werkz, we’re here to […]
For many retailers and similar businesses, Amazon is both the gold standard and a major problem when it comes to competition. Amazon is one of the world’s single largest companies, and its combination of speed, price, inventory and overall customer experience are a big part of why this is the case. Amazon is not perfect, […]
Using animation as a part of your web design can draw more potential customers in and help improve the user experience for your site visitors. If you aren’t familiar with all the ways that animation can improve your website design, you’re in for a surprise. Animation isn’t just for Saturday morning cartoons. It can provide […]
