In previous entries to this multi-part blog series, we’ve gone over everything you need to know about why user search intent is important within SEO. Considered a major factor by Google and other search engines, search intent allows you to dig into the actual motivating factors and goals of your target audience to help you […]
There are numerous factors that play a role in successful SEO efforts for a given business or website, and one area that often serves to push a business over the top in this realm is known as search intent. While there are a variety of data points and quantifiable variables that help define your SEO […]
In part one of this two-part blog series, we went over some basic expectations from SEO pros and others in the industry regarding Google’s announced update to Core Web Vitals. Expected in 2021 at some point, though no date range has yet been established, this update will be making a few major changes, namely moving […]
A big role of any SEO professional or online marketing pro is keeping an eye on important changes made by Google and other search engines, and one big such change is on the horizon: The input of Core Web Vitals as a major ranking factor. While this update to Google algorithms is not expected until […]
In part one of this two-part blog series, we went over some basics and general reactions to Google’s early May update to their core rankings algorithm. There has been a general feeling of discontent within the SEO community regarding a few apparent results of this update, though it’s still early enough in the game that […]
As business owners and marketing team members are likely aware, Google published its second Core Update of 2020 back in May. This update, like most Core Updates, had a significant impact on numerous websites and SEO elements – we noticed our clients with great content were rewarded by this update. "For many business that have […]
If you’ve had some experience in the search engine optimization world in the past, you may have heard of structured data and the need to implement it on a given business website. There are a few distinct methods for implementing such data, and two of the most common within this realm are Google’s Data Highlighter […]
In part one of this multi-part blog series, we went over some of the basics on structured data mark-ups within the SEO world. Structured data, which is code that allows Google and other search engines to understand the content on a given web page so it can be ranked properly, is vital for business websites […]
In parts one and two of this multi-part blog series, we’ve been going over structured data on websites and the best formats for implementing it. Structured data is vital for allowing Google and other search engines to understand your site and page content, which in turn helps it properly rank it and display rich data […]
If you’ve recently decided to focus more heavily on your company website and related search engine optimization (SEO) areas, you might be considering a common choice for business owners or online marketing managers. Do I attempt to handle SEO on my own, or do I hire an SEO team that will complete many of these […]
