Importance of Maintaining SEO Through COVID-19 Outbreak, Part 2June 17, 2021
In part one of this two-part blog series, we went over some of the major reasons why it’s important not to let SEO and other online marketing efforts lag despite concerns over the coronavirus outbreak and cases of COVID-19. While concerns and precautions are vital for all citizens during this difficult period, business owners and advertisers everywhere should be keeping a close eye on search engine optimization areas – which, conveniently, can be managed remotely and handled to their full extent without any need for in-person gathering.
At SEO Werkz, we’ve proudly taken all the proper steps to allow our quality SEO team to continue its fantastic work remotely during this crisis, providing you with all the elite internet marketing services you’re used to. In today’s part two, we’ll go over a few other important facets of SEO and why it’s vital to maintain it even during this tough stretch, plus some basic tips on how to do so.
Scarcity and SEO Impact
An outbreak like this causes there to be major supply issues with certain kinds of products and goods – the most common are well-known items like hand sanitizer or toilet paper, but there are and will be others. For a wide variety of online marketers and SEO pros, this is a chance to capitalize.
If your business has even a tangential connection to products or services that might be scarce and in high demand, this is an opportunity for you. Consider the alternatives you can offer to expensive, hard-to-find products on the market today, plus how you’ll create link-building campaigns toward these alternatives. This is an area where prompt action is recommended: Keyword costs will only go up for these scarce areas as the outbreak continues.
Reaching Consumers With Buying Intent
As we noted in part one of this series, a virus outbreak does not remove the need for certain products and services from large subsets of the population. There will still be huge numbers of people out there with buying intent, and capturing them with strong SEO efforts is very important. Great SEO experts will help you target the ideal areas to not only benefit consumers during this period of time, but also keep your cash flow high.
Preparing for Return to Normalcy
Finally, while no one can currently predict the timetable on this outbreak or when it might be resolved, it’s safe to assume normal will return at some point. Companies and marketers who have let their SEO efforts lag during the ensuing period will find themselves behind, often badly so – strong SEO campaigns take time to develop and require regular maintenance, and they won’t simply maintain themselves.
For more on the importance of maintaining SEO efforts despite the current outbreak, or to learn about any of our SEO, PPC, web design or other online marketing services, speak to the staff at SEO Werkz today.