To improve listing quality and limit spam, Google maintains the Local Guide program, which allows people to provide information about local businesses directly to Google. This local search data is very hard to fake, and is comprised of about one-third engagement, one-third local data, and one-third traditional SEO. In the future, though, engagement will become […]
In part one of this two-part blog series, we went over some tactics for helping raise your engagement within local search. This feature of Google, which is growing in importance due to the way it helps Google separate the quality of various local businesses, could be very important for you. Google knows a ton about […]
When you increase website traffic for your business, you capture more leads and boost your chances of converting prospects to clients. And for most companies, conversions lead to sales, and in turn, higher revenues. So what you need to do is increase your site’s visibility in order to get more traffic. But how? Using proven […]
In today’s tech-heavy world, having an online presence as a business is nothing short of a necessity. And unlike previous decades, where “online presence†meant little beyond having a functional website with a few basic contact and product links, that means digital marketing that extends across several distinctly different online mediums. At SEO Werkz, we’re […]
In part one of this two-part blog series, we went over some of the basic trends found in a recent Clutch survey of over 500 digital marketing pros across the country. This survey found numerous interesting results for those in the online marketing world, including the revelation that under half of all businesses utilize SEO […]
Over the last couple years, and particularly in recent months, Facebook has undergone major efforts to clean up its various platforms and reduce the damaging ways it can be used. Largely in response to 2016 election meddling issues, Facebook has addressed several areas that could impact internet marketing pros. One such area is the removal […]
As technology continues to advance, the world of online and digital marketing continues to change. One big area that’s making a huge impact on searches and the entire realm of search engine optimization? Voice search. Mobile devices are already a huge area, making up over half of all online searches today – but voice queries […]
In part one of this two-part blog series, we went over some of the simple basics of voice search in the online marketing world. We looked at how prevalent these searches are, how they’re growing, and why your business needs to be on top of them. In today’s blog, we’ll go over some of the […]
In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual actions Google might take, then dove into the most severe penalty (formerly called the “Gray Bar†penalty) and how you can recover from it. Today, we’ll look at what’s […]
In one of the more publicized areas of social media in recent memory, Facebook has recently been under fire in the public eye based on trustworthiness. Due to the rise in “fake news†and false information becoming more and more prevalent online and on Facebook’s platform in particular, the company has begun to change the […]
