Engagement Tactics for Local Search, Part 2
June 17, 2021In part one of this two-part blog series, we went over some tactics for helping raise your engagement within local search. This feature of Google, which is growing in importance due to the way it helps Google separate the quality of various local businesses, could be very important for you.
Google knows a ton about people, from the topics you’re interested into the places you go. Let’s look at some more tactics for raising local engagement.
Search Terms
Using Zapier, you can set your major search terms. Essentially, you can set your system to detect anyone who mentions a given keyword within a specific location radius, and then this can, in turn, trigger a tweet bot to send them something like a coupon or discount.
Review Basics
You should be using a review management system for your site – find out what the best review sites are for your locality, and consider these. You also need to be proactive about asking for reviews, including leaving clear places for customers to do so. Be sure to focus on more than just Google here – people leave reviews in several different places, so you could be leaving some out if you only look at Google.
One note of caution here: Do not attempt to spam reviews. Google will know if you do this because you never actually visited the business – another benefit of location searches.
Texting
There are some clients who don’t enjoy talking on the phone, so if you have the capability, make sure they know they can text you as well. Add a CTA on your website along with a telephone number.
Calendar Events
This is a basic, simple way to confirm your appointments using Google.
Trackable Custom Link
To help people find your business location, you can use a custom trackable link. This can be placed in your contact page, footer, and any confirmation emails you send. You can also use the clicks on these links as a signal of basic engagement.
For more on raising local engagement, or to learn more about any of our web design or SEO services, speak to the pros at SEO Werkz today.
