If you’re in charge of a new business or one that’s looking to catch up to modern times in terms of internet marketing, one of your first steps within the social media realm will be setting up a Facebook page. Facebook is one of the most common and vital online marketing tools within the social […]
The holidays are fast approaching, and for online marketing pros everywhere, this is an important time of year. Retail and other customer-facing businesses explode during this season, and digital marketing staffs need to be all hands on deck as they look at separate from the competition and have a successful winter period. At SEO Werkz, […]
Local SEO is one of the most powerful search engine optimization tools available today, and a great way to reach highly qualified prospects in your area. You’re probably already taking advantage of the invaluable — and free — Google My Business (GMB) tool as a part of the Google Local Search (GLS) platform. But if […]
Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is in the works currently: A feature allowing users to actually comment on search results. The feature, which is widespread and allows for a few different types of comments, should […]
Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any big change Google makes in this area, search engine optimization pros around the world immediately began scrambling to identify what’s changed. At SEO Werkz, this is just one part […]
Over the last couple years, and particularly in recent months, Facebook has undergone major efforts to clean up its various platforms and reduce the damaging ways it can be used. Largely in response to 2016 election meddling issues, Facebook has addressed several areas that could impact internet marketing pros. One such area is the removal […]
Within the world of social media marketing, Twitter is becoming a more and more important tool. Any major branding effort that doesn’t involve Twitter is likely missing out on major demographics and growth areas, just like the one that doesn’t include a major site like Facebook. If you’re a business just getting into the Twitter […]
As technology continues to advance, the world of online and digital marketing continues to change. One big area that’s making a huge impact on searches and the entire realm of search engine optimization? Voice search. Mobile devices are already a huge area, making up over half of all online searches today – but voice queries […]
In part one of this two-part blog series, we went over some of the simple basics of voice search in the online marketing world. We looked at how prevalent these searches are, how they’re growing, and why your business needs to be on top of them. In today’s blog, we’ll go over some of the […]
As most internet marketing pros will know, page speed has been an SEO ranking factor for a while now when it comes to desktop searches. Recently, however, Google has announced that they will be including page speed as a ranking factor for mobile searches as well, a new update that promises to shake up the […]
