In part one of this multi-part blog series, we went over some of the basics involved with determining whether to attempt your own SEO or outsource these services. SEO, or search engine optimization, is a vital area of success for numerous online businesses, but how to maximize it is a major question regularly facing business […]
In parts one and two of this multi-part blog series, we’ve been looking at all the relevant factors for business owners or online marketing pros choosing whether to keep SEO services in-house or outsource them. There are benefits to both these approaches depending on your needs and the circumstances of your business, but knowing the […]
Just a decade or so ago, the world of social media marketing was sporadically used by online marketing pros and brands. Much of the content was free, unlike it is today, and you didn’t need a huge budget to get results even if you were part of the small minority using these services regularly. This […]
Whether you’re a business or even an individual in some cases, switching to an Instagram business profile is something you should likely be considering. This profile, which gives you access to features that aren’t normally accessible, can save you tons of time and increase the way your Instagram efforts help your business or even just […]
Google has announced it’s bringing back the business description field within Google My Business listings, an important development for online marketing pros. This return, which is already in testing, allows up to 750 characters rather than the crazy 4,500 that were part of the last iteration (the first was just 200, so they’ve been all […]
In March, Google announced that their first ever “mobile-first” indexing on the web would begin after roughly 18 months of testing. This plan, which was first unveiled back in 2016, is aimed at changing the way Google search index operates, with algorithms changing to the mobile version of a given site to index pages. Parts […]
If you’ve ever worked with SEO professionals or have taken part in the field yourself, chances are you’ve heard the term “site migration” quite often. This is a basic and common event that can have a major effect on your site’s visibility to search engines. At SEO Werkz, our SEO services include helping with everything […]
Within certain corners of the online marketing world, site migration has a bad reputation. Many in this world mistakenly believe that all site migrations, even the best ones, will result in significant losses to traffic and revenues – this simply isn’t the case. That’s not to say that all site migrations will go without any […]
When it comes to social media marketing, algorithms are a huge part of the game. No matter which platform or platforms you use, machine learning and data sorting are helping decide what you see based on a number of factors. As the original social network, Facebook was the first to implement an algorithm feed – […]
To improve listing quality and limit spam, Google maintains the Local Guide program, which allows people to provide information about local businesses directly to Google. This local search data is very hard to fake, and is comprised of about one-third engagement, one-third local data, and one-third traditional SEO. In the future, though, engagement will become […]
