To improve listing quality and limit spam, Google maintains the Local Guide program, which allows people to provide information about local businesses directly to Google. This local search data is very hard to fake, and is comprised of about one-third engagement, one-third local data, and one-third traditional SEO. In the future, though, engagement will become […]
In part one of this two-part blog series, we went over some tactics for helping raise your engagement within local search. This feature of Google, which is growing in importance due to the way it helps Google separate the quality of various local businesses, could be very important for you. Google knows a ton about […]
In a few of our recent posts here, we’ve discussed some of the basics of site migrations. Within the world of SEO and internet marketing, site migrations are both incredibly common and hugely important. These events, which describe changes in any area that affects search engine optimization, can be done sub-optimally if you don’t have […]
We’ve been talking a lot in this space recently about site migrations, an essential area of internet marketing across numerous industries. This process, which involves any major site changes that might impact SEO, is highly detailed and requires careful planning to execute properly. Broadly speaking, what are the steps you’ll follow during this process? Here […]
Recently in this space, we discussed some of the major pitfalls that can come with a site migration that isn’t done properly. A site migration is a detailed and involved process, and you need an SEO consultant that has been through it before and can guide you through it. With that in mind, here’s part […]
In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place on August 1. We talked about the statements Google has made on the subject, plus why multiple announcements were made. At SEO Werkz, you come to us for an […]
Google’s Chrome browser recently ramped up website security, so unless you keep your site current with industry encryption standards, it could hurt your standing in the search engine rankings. Specifically, Chrome has begun flagging sites as “Not Secure” if they haven’t upgraded to HTTPS protocol. Not only do search engines penalize you for not having […]
Effective SEO requires more than just good website design. Unless you optimize your site for the search engines, very little will come of your other efforts, no matter how stellar they may be. Today, it’s no longer enough to put your website together piecemeal. It must be conceived, designed and constructed to integrate visual elements, […]
When you increase website traffic for your business, you capture more leads and boost your chances of converting prospects to clients. And for most companies, conversions lead to sales, and in turn, higher revenues. So what you need to do is increase your site’s visibility in order to get more traffic. But how? Using proven […]
In today’s tech-heavy world, having an online presence as a business is nothing short of a necessity. And unlike previous decades, where “online presence” meant little beyond having a functional website with a few basic contact and product links, that means digital marketing that extends across several distinctly different online mediums. At SEO Werkz, we’re […]
