In part one of this two-part blog series, we went over some of the initial factors involved in measuring the success of your social media marketing efforts. Social media marketing is a bit different from other forms of online marketing, functioning as a way to converse with potential clients and allow them to participate in […]
For many businesses, the ability to advertise and show up prominently in search results within local areas is a vital factor to success. Many business types, from home services to mortgage brokers and many others in between, draw the vast majority of their leads and clients from local pools, meaning it’s extremely important to remain […]
There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of spam, such as fake and duplicate listings, particularly within local searches. Google does not have the proper regulation staffing or processes in place for all kinds of spam that […]
In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results from your common Google search queries. Google itself has not done a good enough job policing these kinds of results, meaning it falls to SEO experts and business owners […]
For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]
In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience. At SEO Werkz, […]
For internet marketing pros everywhere, success in the year 2020 is virtually impossible without the proper attention paid to social media marketing. Social media has become a massive and widely-used method of sharing marketing and branding information, from linking to business websites to promoting products, sales or new services. At SEO Werkz, we offer comprehensive […]
In part one of this two-part blog series, we went over some of the basic tips we can offer on maximizing your reach and value provided by social media marketing channels. These channels are absolutely vital for all internet marketing pros and business owners, helping provide visibility and numerous insights into the success of your […]
Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]
The world of SEO is one that’s constantly updating, with online marketing and SEO pros regularly tracking the changes Google and other search engines make and adjusting their efforts accordingly. This theme is particularly relevant when Google makes a significant update to its core algorithm for search results, which it generally does every few months, […]
