For a huge number of businesses in a variety of industries, reviews are some of the most important factors that help drive success. And while all business owners would certainly prefer to never receive them, a reality in the world of online marketing is that negative reviews will crop up from time to time – […]
At SEO Werkz, we’re here to not only provide quality SEO and related online marketing services, but also to help educate our clients and others in the industry on this vital field. Search engine optimization and related solutions are vital for many businesses, and having a broad understanding of various concepts within this world pays […]
In part one of this two-part blog series, we went over some basics on the upcoming Google page experience update. First announced in May of 2020, this update is targeted directly at prioritizing sites and pages with great user experience, from loading speed to several other areas. At SEO Werkz, we offer a wide range […]
In late May of 2020, Google announced that they would soon be making a major update on ranking signals surrounding page experience. Due to both the pandemic and other issues, the rollout of this update was delayed – it has not yet hit, but is expected within the next few months in 2021. At SEO […]
In part one of this two-part blog series, we went over some of the basics on website backlinks and how they work within the digital marketing world. Referring to links from other sites that are relevant for several reasons, from rankings to referral traffic and more, backlinks are one of the top themes SEO experts […]
There are several specific elements of online marketing efforts that must be kept in mind, and backlinks are one great example. Referring to links from one website to another, backlinks are a huge part of any SEO effort, assisting with not only rankings but also site discoverability and referral traffic across numerous industries and brands. […]
In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]
Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]
In part one of this two-part blog series, we went over some of the basics on what’s known in the SEO world as Domain Authority. Created by industry leader Moz and meant to mimic many of the important metrics sites like Google use to rank and value pages, Domain Authority can be checked using tools […]
As they do several times per year, Google released a broad core algorithm on December 3, 2020. This is a normal process for Google, which does this a few times per year, and this one had a particular impact on a few different industries. At SEO Werkz, one of our top specialties is helping clients […]
