Promote Improved SEO in Vancouver

A website is more than just the physical appearance, it’s also the site architecture and the technology behind it, both of which may or may not be helping or hurting you in Google rankings and user experience. If you’re looking for just graphic updates or content updates that’s one thing, but if your site is not hitting industry benchmarks (like site speed, mobile responsiveness, content architecture, etc.), then it’s a good time to evaluate your options. Starting with a new website lets you talk about your business as it sits today but also where you’d like to be in the next several years. Modern websites have more functionality available to them to make updating and maintaining your website much easier in the future.

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

While there are services promoting backlinks for cheap, these are against Google’s policies and will absolutely wreck your rankings if you are caught. Instead, let our pros handle high-quality backlinks at a reasonable cost.

This will vary depending on your industry, with some businesses seeing ROI as high as several-hundred percent. Our SEO pros will give you further details.