Over 9% Conversion Increase in 2 Weeks!
We increased this client's conversion rate from 1.49% to 10.87% with a single test.
Conversion Rate Optimization (CRO)
Few areas are as important to online marketing and website SEO than conversions, and the process of conversion rate optimization (CRO) is particularly vital here. Used to help you understand the percentage of visitors to your site who take a given action, CRO is a massive feature in grasping the scope of your business successes and needs. At SEO Werkz, we’re proud to offer strong CRO services in addition to our numerous SEO, PPC, web design and related solutions. Call us today to learn more about our CRO and conversion services, including specific information on how these programs will benefit your business.
Our CRO Process
Score & Analyze
We score and analyze your web page based on 5-part criteria:
- Interface Design
- Copy Writing
Strategize & Test
We build a CRO roadmap and strategy for your web page.
After a strategy is in place, we launch an A/B test or a multivariate test for your web page every month or every two months.
Reporting & Results
While the test is running we report on the performance of the test.
Once a test winner is decided, the winner is implemented on your site and we move on to begin the next round of testing for your page.
Defining Conversions and CRO
For any business website, a conversion is the simplest term out there for anytime a site visitor takes a given action that’s desired by the site builder. There are several such actions that may count as a conversion: Filling out a form with client information, signing up for an email list, creating an account, or the main goal: Making an actual purchase, which is known as a macro-conversion. Other examples of macro-conversions include requesting a product quote or subscribing to a specific service. For this process, a major tool in your online marketing arsenal is CRO. It’s the process of upping the percentage of visitors to your site who perform positive actions you desire – who convert, in other words. It helps increase your conversion rate, or the number of conversions divided by your total traffic.
Helpful CRO Features
There are several specific features of CRO, including both analytics and qualitative analysis formats that are combined for valuable insights. Both these themes, and their distinct sub-categories, are aimed at one central purpose: Giving you information that allows you to optimize the relevant sections of your pages. Without CRO and other related tools, you’d be making important marketing and site decisions based on little but your gut feeling. But with this data, you’re far more informed – you know precisely which areas need to be optimized to improve conversions, plus those that are already doing very well for conversion rate and can be left alone. Knowing information like who visits your site, the features they engage with the most, the channels that brought them to you and the devices they’re using allows for far more informed decision-making.
Examples of CRO Benefits
Some broad benefit areas of strong CRO themes for your site:
Higher conversion rate means more money is being spent on your site.
CRO helps you understand numerous pieces of information on your audiences, which informs your future marketing in several ways.
You aren’t the only one who benefits from CRO – customers do as well, as it allows you to optimize the user experience at every turn.
CRO allows you to scale up your business as you grow without worrying about losing resources and customers.