More Digital Conversions in Arlington

Yes for custom and e-commerce websites, we split the payment into two. The first 50% is usually taken once you have decided to move forward with us. The following 50% is taken 60 days after this or at the launch of the new website, whichever comes first.

We design our sites with longevity in mind, as well as the flexibility to continue to update them. The industry standard is to update your website every 2 to 3 years, but we are happy to partner with our clients to create long-lasting sites that are easy to maintain and update.

Upon request, your Project Manager will walk through training on how to use your site as we approach launch. We wait until your site is almost complete so that you can learn to use the CMS and make updates on the backend of your actual website! We’ll also record this training so you can see it in the future.

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work? Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages. To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.

While there are services promoting backlinks for cheap, these are against Google’s policies and will absolutely wreck your rankings if you are caught. Instead, let our pros handle high-quality backlinks at a reasonable cost.