SEO & Digital Marketing Solutions for Bend

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

Yes! SEO Werkz can use a combination of stock photography and images/graphics that relate to your business or industry to help create a professional design for your website. We’re also happy to provide creative direction and contact information for some amazing photographers.

A website is more than just the physical appearance, it’s also the site architecture and the technology behind it, both of which may or may not be helping or hurting you in Google rankings and user experience. If you’re looking for just graphic updates or content updates that’s one thing, but if your site is not hitting industry benchmarks (like site speed, mobile responsiveness, content architecture, etc.), then it’s a good time to evaluate your options. Starting with a new website lets you talk about your business as it sits today but also where you’d like to be in the next several years. Modern websites have more functionality available to them to make updating and maintaining your website much easier in the future.

Search engines like Google primarily look for three ranking factors: Authority, relevancy and crawlability. The first two refer to reputability and understanding of the site, while the latter is a more technical area.

Link building is about quality rather than quantity. You should never set your sight solely on building as many links as possible. This will only leave you feeling disappointed with the results. When you focus on numbers alone, the quality of links will inevitably drop. And that's the wrong way to approach link building. You need to emphasize earning quality links at scale, being sure to never sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn links at scale from quality and authoritative sources. Still, it's essential also to understand the link gap between you and your competitors.