Bolster Your Akron Business's SEO Programs Today

If we build your website, we will generally manage the hosting for you so you don’t need to do anything. We use the same hosting company for our own website and for ALL our clients. Each website is managed individually to avoid any security issues. Every website we build has unlimited bandwidth, 20GB of disk space, 2GB Ram and 99.9% uptime. We’ve used the same company for 5 years and we don’t plan on changing this anytime soon.

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

Absolutely. Search engines are the internet’s primary form of discovery, allowing many people who would never see your site otherwise to reach it. Those making no SEO efforts will lag behind competitors almost immediately.

While there are services promoting backlinks for cheap, these are against Google’s policies and will absolutely wreck your rankings if you are caught. Instead, let our pros handle high-quality backlinks at a reasonable cost.

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.