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Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

Link building is about quality rather than quantity. You should never set your sight solely on building as many links as possible. This will only leave you feeling disappointed with the results. When you focus on numbers alone, the quality of links will inevitably drop. And that's the wrong way to approach link building. You need to emphasize earning quality links at scale, being sure to never sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn links at scale from quality and authoritative sources. Still, it's essential also to understand the link gap between you and your competitors.

While there are services promoting backlinks for cheap, these are against Google’s policies and will absolutely wreck your rankings if you are caught. Instead, let our pros handle high-quality backlinks at a reasonable cost.

Search engines like Google primarily look for three ranking factors: Authority, relevancy and crawlability. The first two refer to reputability and understanding of the site, while the latter is a more technical area.