There are several back-end elements that may play a role in optimizing a given webpage or website for SEO, and one of these is known as schema, or schema markup. Housed specifically at the location schema.org, schema markups refer to forms of structured data that are used involving various types of encoding, helping improve the […]
There are a few issues that online marketers and content creators may run into within the realm of SEO and digital marketing, and one of these is the presence of duplicate content. A negative that won’t necessarily hurt your rankings, but may impact your site in a few different ways, duplicate content matters for both […]
There are several important factors that play some kind of interconnected role in SEO and online marketing, and one that can’t be ignored in any marketing setting is security. Web and browsing security are huge themes throughout the industry, and even leaders in the field like Google are pushing themes that will increase overall security […]
The SEO world contains a few important acronyms that describe vital parts of the online marketing realm, and one prominent example here is known as CRO. Short for Conversion Rate Optimization, CRO is the process of increasing the percentage of your site visitors who take a positive action – and it’s enormously valuable in terms of not […]
At SEO Werkz, your comprehensive partner for all SEO and online marketing solutions, one particular line of questioning is perhaps the single most common we get from our numerous clients: How do I track my progress and success? This is a completely viable question, as all business owners or marketing pros want to know what […]
If your website has recently been suffering in terms of performance, you may be considering a few different approaches for helping remedy this. Two of the most common options within the SEO and online marketing world for websites dealing with these concerns: Either redesigning the website itself, or taking part in a process known as […]
Long-term success is the goal of the vast majority of business owners, and is generally reflected in marketing efforts of all types. And when it comes to SEO and related forms of digital marketing, this desire is reflected in what’s known as a compounding effect. At SEO Werkz, it’s our goal to create long-term, viable […]
There are several areas where pay-per-click advertising, or PPC for short, differs somewhat from SEO and related online marketing efforts, and one example is an option known as call tracking. Carried out by major companies like CallRail plus a number of other providers, call tracking is a form of marketing technology related to digital advertising […]
There are a number of metrics that may play a role in your business’s SEO and online marketing efforts, and one of these for many is known as bounce rate. And while this metric can be very important and meaningful in some settings, there are also others where it is regularly misunderstood or misused. At SEO […]
For a huge number of businesses in a variety of industries, reviews are some of the most important factors that help drive success. And while all business owners would certainly prefer to never receive them, a reality in the world of online marketing is that negative reviews will crop up from time to time – […]
