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The Benefits of Instagram Business Accounts

June 17, 2021

Whether you’re a business or even an individual in some cases, switching to an Instagram business profile is something you should likely be considering. This profile, which gives you access to features that aren’t normally accessible, can save you tons of time and increase the way your Instagram efforts help your business or even just a personal aspect

Here are some of the numerous benefits you get access to if you switch to an Instagram business profile.

Scheduled Posts

Instagram recently announced the ability to schedule auto-publishing of Instagram posts – in the past, you could only schedule a notification or reminder. But here’s the kicker: This is only available to those with business profiles. Luckily, switching is as simple as connecting your Instagram account to a Facebook page, then making some simple clicks.

Share Links in Stories

In 2017, Instagram also added the ability to add links to individual stories. This was great for retail brands and many publishers, who can use new and creative ways to drive sales. You have to have a business profile and 10,000 or more followers to add links to stories, however, so this is another good reason to get one of these accounts.

Track Performance

Instagram business profiles also provide access to the built-in analytics tool that Instagram uses, called Instagram Insights. This gives you information on your followers, when they’re active, their engagement rates, traffic, and much more. You can use this information to gauge your impact on Instagram and determine any big changes you need to make.

Grow Reach

Ads are another big part of social feeds, and a business profile lets you use promoted posts and Instagram ads. These ads use the same tools as Facebook, so you can coordinate campaigns in the same ways. Up to three-quarters of all Instagram users take action after looking at ads.

Make Money

Instagram now also has Shoppable Posts, which allows you to tag and shop products directly from organic Instagram posts. Once again, though, this ability is only present for those with a business profile.

Raise Engagement

A business profile also comes with many more avenues for boosting engagement. New features come out every few months, and those with business profiles often get the first crack at these once they roll out – or sometimes the only crack, like with a couple areas we discussed above.

For more on how an Instagram business profile benefits your online marketing efforts, or to learn about any of our web design or SEO services, speak to the pros at SEO Werkz today.

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