There are a few areas of the internet marketing and search engine optimization world that are often self-policed, and one such area is the reporting of spam, such as fake and duplicate listings, particularly within local searches. Google does not have the proper regulation staffing or processes in place for all kinds of spam that […]
In part one of this two-part blog series, we dug into some of the initial steps to take if you’re looking to help remove spam results from your common Google search queries. Google itself has not done a good enough job policing these kinds of results, meaning it falls to SEO experts and business owners […]
For internet marketers within numerous industries, particularly those focused on expertise or direct customer solutions, featured snippets are a vital area of SEO and search results that must be considered. In place to provide searchers with a direct, immediate answer to a popular question that shows up directly on the search results page, featured snippets […]
In part one of this two-part blog series, we went over the inverted pyramid model for writing content for featured snippets. Featured snippets are vital parts of the search result field for many internet marketing pros, allowing them to provide direct answers to prospective clients on the search page to increase convenience. At SEO Werkz, […]
The world of SEO is one that’s constantly updating, with online marketing and SEO pros regularly tracking the changes Google and other search engines make and adjusting their efforts accordingly. This theme is particularly relevant when Google makes a significant update to its core algorithm for search results, which it generally does every few months, […]
In part one of this two-part blog series, we went over some basic expectations from SEO pros and others in the industry regarding Google’s announced update to Core Web Vitals. Expected in 2021 at some point, though no date range has yet been established, this update will be making a few major changes, namely moving […]
A big role of any SEO professional or online marketing pro is keeping an eye on important changes made by Google and other search engines, and one big such change is on the horizon: The input of Core Web Vitals as a major ranking factor. While this update to Google algorithms is not expected until […]
In part one of this two-part blog series, we went over some basics and general reactions to Google’s early May update to their core rankings algorithm. There has been a general feeling of discontent within the SEO community regarding a few apparent results of this update, though it’s still early enough in the game that […]
As business owners and marketing team members are likely aware, Google published its second Core Update of 2020 back in May. This update, like most Core Updates, had a significant impact on numerous websites and SEO elements – we noticed our clients with great content were rewarded by this update. "For many business that have […]
If you’ve had some experience in the search engine optimization world in the past, you may have heard of structured data and the need to implement it on a given business website. There are a few distinct methods for implementing such data, and two of the most common within this realm are Google’s Data Highlighter […]
