google’s may 2020 algorithm update

Evaluating Google’s May 2020 Core Algorithm Update, Part 2

June 17, 2021

In part one of this two-part blog series, we went over some basics and general reactions to Google’s early May update to their core rankings algorithm. There has been a general feeling of discontent within the SEO community regarding a few apparent results of this update, though it’s still early enough in the game that major changes or tweaks could be made.

At SEO Werkz, our search engine optimization pros always have their ears to the ground in terms of any Google changes, particularly major algorithm updates like these. We’ve already helped numerous clients understand how these recent updates may or may not impact their business and its search results, and we’re here to provide broad information down these lines to all our clients in need. In today’s part two, we’ll go over a few other questions the SEO community has raised about this recent update, including a bit of a “wait-and-see” approach some are taking while assuming Google will weigh in on some of the most prominent concerns.

Other Brand Double Listings

We talked about how Etsy appears to have received a major boost during this update, and it’s not the only large-scale brand that appears to be benefitting in this way. Many have instantly noticed, for instance, that other brands like Facebook, Reddit and especially Amazon have seen massive increases in search viability. Many searches include more Amazon listings than other listings combined, including in areas where Amazon was not particularly active previously.

This has certainly led to a negative sentiment among many, who are wondering whether Google might be catering to big companies as some kind of revenue tactic.

Quarantine Adjustments

Another question some have asked is whether the update included adjustments for recent quarantine periods due to the COVID-19 outbreak – and at this point, the answer is unclear. Some research indicates that the artificial intelligence Google relies on for its algorithms is responding to major changes in human behavior as a result of the quarantine. This may be to a point where the changes involved are so severe and unique that the machine-learning model is not properly equipped to handle them, and some have speculated this is why many SERPs are so out-of-whack since the update.


Broad Unknown

In a broad sense, there’s still a pervasive “wait-and-see” approach being taken by many within the SEO world with regard to this early May update. Google itself has been typically quiet, but many are expecting them to at least publish a general comment or some kind of clarification in the near future. Most of their core algorithm updates make major changes, to be sure, but it’s rare for them to be received with such universal negativity across many marketers and platforms. Don’t be surprised if the company looks to tweak or clarify things sooner rather than later.

To learn about this or any of our web design, PPC or social media marketing services, speak to the staff at SEO Werkz today.

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