There are a few important back-end themes that play a major role in the success of a website within the SEO world, and one of the most well-known types here is known as meta data, or meta tags. Referring to small snippets of code that tell search engines vital information about your page, including how […]
There are a few different elements that play a major role in any comprehensive SEO campaign, and blog content is an important one in numerous settings. Equally vital for small businesses up to large corporations, blogging may have once been something of a choice or a luxury in the online marketing world – but those […]
If your website has recently been suffering in terms of performance, you may be considering a few different approaches for helping remedy this. Two of the most common options within the SEO and online marketing world for websites dealing with these concerns: Either redesigning the website itself, or taking part in a process known as […]
In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]
Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]
In part one of this two-part blog series, we looked at some of the basic qualities of the “People Also Ask” section that’s become a larger and larger part of Google SERPs over the last 12 to 18 months. This feature is making a major impact on SEO and other internet marketing efforts, and marketers […]
The world of search engine results pages (SERPs) is constantly changing, and the last 12 to 18 months have been particularly packed with changes when it comes to Google SERPs. Several elements, including featured snippets, local packs and Knowledge Graphs, have begun to occupy larger and larger amounts of space within a standard search result, […]
In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the largest platforms out there. While these services are free to access for individuals, internet marketing efforts that don’t include these paid ad features will be lagging significantly behind. At […]
There are several elements that have driven the rise of social media in both business and personal life over the last decade-plus, and one that sits at the top of the list for many: It’s free! Virtually anyone can create social media profiles on the big-name social sites without spending a dime, and can experience […]
Within the world of internet marketing, pay-per-click advertising, or PPC, is a vital consideration. It’s a model that involves advertisers paying a small fee for each click of their ads, essentially buying visits to a site rather than “earning” them through other SEO formats. At SEO Werkz, we’re proud to assist all our clients with […]
