Google Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows businesses and organizations to manage their online presence across Google, including Search and Maps. In this guide we will cover What is GBP? Why is GBP Important How do you set up a GBP account […]
Speed and load times are very important back-end factors within the SEO world, and major search engines like Google are regularly rolling out updates to improve processes here. One major such update that's recently been rolled out to all site types is known as Signed Exchange, or SXG -- what is this program, and how […]
There are a few important back-end themes that play a major role in the success of a website within the SEO world, and one of the most well-known types here is known as meta data, or meta tags. Referring to small snippets of code that tell search engines vital information about your page, including how […]
A blog is a vital content section of many websites, helping the target audience find your business online through both social media sources and organic search. When your blog begins generating quality traffic, however, how do you go about capturing this traffic and converting it into leads and eventual sales? At SEO Werkz, we're here […]
Many areas of our world will change a whole lot over a decade or more, and the realm of SEO and online marketing is a great example here. Those who were a part of this industry 10 or more years ago may remember it as something of a “wild west,†as many within it would […]
There are a few different elements that play a major role in any comprehensive SEO campaign, and blog content is an important one in numerous settings. Equally vital for small businesses up to large corporations, blogging may have once been something of a choice or a luxury in the online marketing world – but those […]
There are several back-end elements that may play a role in optimizing a given webpage or website for SEO, and one of these is known as schema, or schema markup. Housed specifically at the location schema.org, schema markups refer to forms of structured data that are used involving various types of encoding, helping improve the […]
There are a few issues that online marketers and content creators may run into within the realm of SEO and digital marketing, and one of these is the presence of duplicate content. A negative that won’t necessarily hurt your rankings, but may impact your site in a few different ways, duplicate content matters for both […]
There are several important factors that play some kind of interconnected role in SEO and online marketing, and one that can’t be ignored in any marketing setting is security. Web and browsing security are huge themes throughout the industry, and even leaders in the field like Google are pushing themes that will increase overall security […]
The SEO world contains a few important acronyms that describe vital parts of the online marketing realm, and one prominent example here is known as CRO. Short for Conversion Rate Optimization, CRO is the process of increasing the percentage of your site visitors who take a positive action – and it’s enormously valuable in terms of not […]
