Put Your Paterson Business on Track to Succeed

We design our sites with longevity in mind, as well as the flexibility to continue to update them. The industry standard is to update your website every 2 to 3 years, but we are happy to partner with our clients to create long-lasting sites that are easy to maintain and update.

Upon request, your Project Manager will walk through training on how to use your site as we approach launch. We wait until your site is almost complete so that you can learn to use the CMS and make updates on the backend of your actual website! We’ll also record this training so you can see it in the future.

If you find yourself having difficulty writing your own content, we’re happy to put you in touch with our content strategist. We can help you for your entire site, or just a few pages - we’re happy to be flexible.

All of our sites are built with best practices and without bloated code, optimizing it for Search Engines. We also like to include SEO Audits in all of our website projects upon request. An SEO Audit consists of looking at your current keywords, SEO, and PPC strategy and seeing where you can improve based on traffic and content quality. The audit provides a plethora of information as well as installation onto your website and recommendations for strategy moving forward.

Your launch date will depend on the complexity of your website. Our usual turnaround is between 6-10 weeks, depending on our client’s ability to provide feedback, content, and the overall complexity of the build. If you have a specific launch date in mind, our project managers will be happy to work with you in setting up a timeline to achieve it.

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

Link building is about quality rather than quantity. You should never set your sight solely on building as many links as possible. This will only leave you feeling disappointed with the results. When you focus on numbers alone, the quality of links will inevitably drop. And that's the wrong way to approach link building. You need to emphasize earning quality links at scale, being sure to never sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn links at scale from quality and authoritative sources. Still, it's essential also to understand the link gap between you and your competitors.

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

Absolutely. Search engines are the internet’s primary form of discovery, allowing many people who would never see your site otherwise to reach it. Those making no SEO efforts will lag behind competitors almost immediately.