Increase Online Reach and Sales Quickly

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work? Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages. To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.

Absolutely. Search engines are the internet’s primary form of discovery, allowing many people who would never see your site otherwise to reach it. Those making no SEO efforts will lag behind competitors almost immediately.

Search engines like Google primarily look for three ranking factors: Authority, relevancy and crawlability. The first two refer to reputability and understanding of the site, while the latter is a more technical area.

This answer depends in large part on what website traffic is worth to you. If it’s a high priority, quality SEO companies like ours will provide fantastic return on your investment for major SEO services.