The digital space has changed the game from a marketing perspective—no longer do you have to buy advertising exclusively from media properties like television, newspaper, and radio to reach your audience. Marketing online can help you expand your brand, bring in new customers, and reach a broader audience at a more affordable price than ever. The key to success, though, is understanding how to best leverage digital marketing and ensure that your campaigns are working. If your current search engine optimization (SEO) strategy isn’t giving you the results you expect, here are some of the reasons.
SEO is extremely beneficial for your business, but it’s not always a strategy that you will see an immediate uptick in website traffic. It’s more of a long-term strategy to position your business well when people are searching for the products and services you offer, so it takes more than a couple of weeks to see the results. Don’t get too shortsighted and give up on SEO before it has a chance to work.
While strategies like SEO and online marketing are generally less expensive than more traditional advertising options, that doesn’t mean you can go cheap and expect huge results. If you don’t dedicate enough budget to your SEO campaign, or you try to go with the cheapest option, you will usually get what you pay for. Conversely, you won’t necessarily get the best campaign just because you hire the most expensive firm. Find a good balance of experience and affordability when choosing an SEO company in Utah.
Expecting to get to the top of search results for hundreds of keywords in the next month is not realistic, and if your SEO firm promises that (or you hope for that when hiring one), you’re probably setting yourself up for disappointment. If you’re not sure what’s realistic, talk to your Salt Lake City SEO firm. Set measurable goals that will provide the results you want—such as generating more leads, increasing sales, or getting people to sign up for your newsletter—and work with your SEO provider to make sure you’re tracking those goals.
Search engine optimization is not just a single thing, it’s actually multiple activities that help search engines recognize your website as an authoritative and trustworthy source when someone searches for certain keywords. If you’re only doing one thing, such as creating metatags on the back end of your site, you’re missing out on all the benefits of SEO. Make sure your SEO company is using all the tools available—social media, back-end website optimization, blogging, and more.
Even the best SEO campaigns need to be monitored, tweaked, changed, and updated as data comes in. One of the great benefits of digital campaigns is that you can track data, which means you can look at who’s coming to your site, what they’re doing, what sources are referring them, and whether they are converting. Make sure your Utah SEO company is continually checking on your campaign and changing it so it is always producing results.
If your current SEO strategy isn’t working, now is the time to change things up. Contact us today to find out what you can do.