Within the world of online marketing, there might be occasions where you have to take your site down temporarily. Whether this is for routine maintenance or to be in compliance with various guidelines that might be present in your industry, it’s a big consideration for any high-traffic site.
For sites big on search engine optimization, maintaining things for a closure of a day or longer is a major consideration. At SEO Werkz, we can help you with all these kinds of details for your SEO practices – let’s look at some basic tips for managing longer site closures.
If the site closure is going to affect your ability to process and complete orders, the best way to keep accidental purchases from taking place is to turn off cart functionality. Many religiously-oriented sites go offline once a week for a holy day, and this is typically the practice they use on this day. This also blocks this same function from Google.
This benefits customers just as much as it benefits you behind the scenes. It protects them from the potential for unfilled orders, plus allows you to make any changes behind the scenes without worrying about day-to-day issues.
For people who want to give an even louder notice to potential customers, a warning might be a good outlet. Many sites use basic pop-ups for this – in fact, most sites that need to shut down for non-religious purposes use these if they want to leave a warning like this. For religious-oriented sites, though, Google will accept interstitials as a warning without a penalty. They typically punish sites for interstitial advertising, but in this format, they’ve granted immunity. Just be sure you see a 503 result code returned – this ensures that the interstitial does not become indexed as content for your site.
This is a common option for sites moving a server to a new center, and requires a temporary server be present. This temporary server will serve this same 503 HTTP result code for all URLs, and allow you to switch your DNS to point to the temporary server. When this is done, it’s easy to change DNS back to the main server’s IP address.
Want to learn more about site closures and SEO practices, or any other element of our service? The experts at SEO Werkz are awaiting your call.