In part one of this two-part blog series, we discussed the importance of paid social media ads and some basic tips for a few of the largest platforms out there. While these services are free to access for individuals, internet marketing efforts that don’t include these paid ad features will be lagging significantly behind. At […]
Google as a company presents a number of high-quality tools for online marketers and manufacturers to improve their branding efforts, and one such tool is the Google Manufacturer Center. Complete with many capabilities that impact both customer-facing information and business-facing analytics, the Manufacturing Center is free and allows significant control over the way your products […]
In part one of this two-part blog series, we went over some of the primary benefits of PPC, or pay-per-click, advertising. A cousin to search engine optimization, but very different in a few important areas, PPC is enormously beneficial to many brands when combined with SEO and other marketing efforts. At SEO Werkz, we’re proud […]
In part one of this two-part blog series, we discussed the retail giant Amazon and how smaller companies in the e-commerce space can compete. Amazon may feel like they control the entire industry, but there are actually plenty of weak points they present where competitors can find their niche. At SEO Werkz, we’re here to […]
Within the world of search engines and SEO (search engine optimization), there’s understandably a big emphasis on tracking trends. Google and other search engines are regularly updating and making changes that impact the way the entire industry operates, and being on top of these can often make the difference between SEO success and failure. At […]
In part one of this two-part blog, we went over some of the most important winners and losers from research on 2018 organic search visibility. The SEO industry is one that draws heavy value from tracking and understanding these kinds of trends, and the results of the past year can tell us a great number […]
In parts one and two of this three-part blog series, we’ve gone over several themes and tips when it comes to maximizing local SEO and branding as a national franchise business. While you may have your national marketing efforts under control, the simple reality is that without the right attention to local programs, you could […]
In part one of this multi-part blog series, we went over some of the initial target audience acquisition methods for national franchise businesses looking to improve their local SEO and marketing efforts. While many such franchises have their national marketing fully under control, they often lack the proper tools or expertise to maintain the same […]
Different business types often require varying approaches to internet marketing, search engine optimization (SEO) and related themes, and a great example here is a business formatted as a national franchise. While such businesses often have their national marketing locked down and under control, they tend to be short on tools for reaching local customers in […]
In part one of this two-part blog series, we went over some of the initial factors involved in measuring the success of your social media marketing efforts. Social media marketing is a bit different from other forms of online marketing, functioning as a way to converse with potential clients and allow them to participate in […]
