Speed and load times are very important back-end factors within the SEO world, and major search engines like Google are regularly rolling out updates to improve processes here. One major such update that's recently been rolled out to all site types is known as Signed Exchange, or SXG -- what is this program, and how […]
A blog is a vital content section of many websites, helping the target audience find your business online through both social media sources and organic search. When your blog begins generating quality traffic, however, how do you go about capturing this traffic and converting it into leads and eventual sales? At SEO Werkz, we're here […]
There are a few different elements that play a major role in any comprehensive SEO campaign, and blog content is an important one in numerous settings. Equally vital for small businesses up to large corporations, blogging may have once been something of a choice or a luxury in the online marketing world – but those […]
There are a few issues that online marketers and content creators may run into within the realm of SEO and digital marketing, and one of these is the presence of duplicate content. A negative that won’t necessarily hurt your rankings, but may impact your site in a few different ways, duplicate content matters for both […]
There are several important factors that play some kind of interconnected role in SEO and online marketing, and one that can’t be ignored in any marketing setting is security. Web and browsing security are huge themes throughout the industry, and even leaders in the field like Google are pushing themes that will increase overall security […]
For a huge number of businesses in a variety of industries, reviews are some of the most important factors that help drive success. And while all business owners would certainly prefer to never receive them, a reality in the world of online marketing is that negative reviews will crop up from time to time – […]
In part one of this two-part blog series, we went over some basics on the upcoming Google page experience update. First announced in May of 2020, this update is targeted directly at prioritizing sites and pages with great user experience, from loading speed to several other areas. At SEO Werkz, we offer a wide range […]
In late May of 2020, Google announced that they would soon be making a major update on ranking signals surrounding page experience. Due to both the pandemic and other issues, the rollout of this update was delayed – it has not yet hit, but is expected within the next few months in 2021. At SEO […]
In part one of this two-part blog series, we went over some of the basics on website backlinks and how they work within the digital marketing world. Referring to links from other sites that are relevant for several reasons, from rankings to referral traffic and more, backlinks are one of the top themes SEO experts […]
There are several specific elements of online marketing efforts that must be kept in mind, and backlinks are one great example. Referring to links from one website to another, backlinks are a huge part of any SEO effort, assisting with not only rankings but also site discoverability and referral traffic across numerous industries and brands. […]
