Category: Small Business

Retailer Tactics for Competing With Amazon, Part 1

For many retailers and similar businesses, Amazon is both the gold standard and a major problem when it comes to competition. Amazon is one of the world’s single largest companies, and its combination of speed, price, inventory and overall customer experience are a big part of why this is the case. Amazon is not perfect, […]

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Organic and Local SEO: Similarities and Differences, Part 1

Advances in modern technology have increased the number of ways potential customers can reach out to or otherwise interact with a business through its various online marketing channels, and those in the SEO field are well aware of these varying pathways. There are several distinct categories involved in search engine optimization and related marketing areas, […]

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Areas to Avoid in Google My Business Return

Google has announced it’s bringing back the business description field within Google My Business listings, an important development for online marketing pros. This return, which is already in testing, allows up to 750 characters rather than the crazy 4,500 that were part of the last iteration (the first was just 200, so they’ve been all […]

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Why Your Business Needs SEO

Short for search engine optimization, SEO is a service that’s meant to enhance and optimize your website’s performance in organic search results from sites like Google. The goal is to rank as high as possible for various search terms that relate to your company or website. At SEO Werkz, we’re here to help. Our SEO […]

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Google Clarifies Former Employee Review Guidelines

There are some areas of Google My Business guidelines that can be somewhat ambiguous and hard to understand, and one of these areas has long been that of former employees who leave reviews at their previous companies. For years, Google’s policy has been somewhat tough to understand when it comes to these kinds of reviews, […]

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Google Begins Addressing Fake Maps Listings

As those experienced in the SEO world will know, Google has had issues with its Maps feature in this realm for some time. Spamming Google Maps is a common point of concern for many search engine optimization managers – fake listings are created by shady SEO companies, who put their business name set up with […]

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Tips for Holiday Retargeting

The month of November is one of the most important times for many businesses, and for those in internet marketing, it’s naturally a great time for re-engaging customers. Over $500 billion in holiday sales is done each year, and shoppers are ready to spend. There are several options available to drive new traffic and re-engage […]

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5 Typical Web Site Errors That May Destroy Your SEO

Probably the most typical errors businesses make when designing an internet website isn't getting the most recent SEO guidelines into consideration. Certain, your site may appear excellent, however, unless of course it’s optimized to get discovered whenever individuals research, after that it’s not really becoming observed through as numerous individuals as it could be. Here […]

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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