Tips on How to Choose an SEO Company, Part 1

If you’re considering hiring SEO professionals to aid with your business’s online marketing efforts, it’s important to do your due diligence like you would for many other related services. Simply choosing the first SEO company that comes to mind is a recipe for disaster, as you may not have any clue of that company’s actual quality, history or costs.

At SEO Werkz, we invite comparisons of our SEO solutions and related online marketing services to any of our competitors – both because we want clients to get the best services for their needs and because we’re confident in our ability to provide those services and more. What are some of the key areas to prioritize as you look to choose a reliable SEO company to assist you? This two-part blog series will dig into several approaches we recommend.

Clear Goals and Budget

First and foremost, you want to enter this process with a clear idea of your goals for an SEO expert. Consider the areas of your website or online presence you feel are lacking and you’d like to improve – if you are unsure of this, a digital marketing analysis can be done by a prospective company with ease, showing you the areas you stand to benefit most from.

One major area that falls under this category: Setting a proper budget. Ask about things like package deals and various tiered pricing offered by most SEO companies; a good company will have several options to fit your needs, rather than forcing you to conform to one or two rigid packages. While selecting a given program, be sure to refer back to your initial goals for SEO.

Data and Tracking

Data drives the SEO world, and you want to be 100% sure that any SEO expert you hire has all the proper tools for capturing and acting on important data related to your company. There are a variety of important metrics within SEO, from things like click-through rates and site visits to basic elements like contact forms, demographic information of visitors and many others. The choices you make for marketing must be based on this data rather than instinct or gut feelings, and you need pros who will present you with robust information and proper conclusions drawn from it.

Proposals and Transparency

When consulting with a potential SEO expert you’re considering hiring, keep a close eye out for transparency in any proposals or contracts they send you for review. SEO can be a complex topic for those who are not well-versed in it, and this means you want to be clear on the services being provided and exactly what you’re paying for – if you have questions or concerns, do not hesitate in bringing these up before signing anything or proceeding.

For more on the approaches to take when choosing an SEO company, or to learn about any of our SEO, PPC, web design or other marketing services, speak to the staff at SEO Werkz today.