The field of search engine optimization has matured over the past few years, and in today’s online world it’s not enough for someone to call themselves an SEO “expert” if they just dabble in social media marketing or HTML coding. You should demand a higher level of expertise from your Salt Lake City internet marketing firm than just a cursory knowledge of programming or marketing. In fact, the most successful SEO Utah companies are those that have a combined knowledge of both fields, with some of these in-depth skills.
Many web professionals can learn to write HTML code and become pretty good at the technical side of website design and building an online presence. What sets apart the best SEO company in Utah, though, is the ability to solve a puzzle. If SEO was a straightforward step-by-step process that you simply had to follow, everyone would be ranked #1 on Google search (which would be impossible). Instead it is a complex interaction of information gathering, pattern identification, framework building, decision making, and problem solving that must be optimized so the right keywords reach the right potential customers when they search online.
A good Salt Lake City SEO company can help just about any website improve its search engine rankings, but the best SEO companies in Utah understand that having a great website in the first place makes it much easier to generate the leads and clicks that you want. The most appealing websites have several things in common:
With recent updates to the Google algorithm the need for content marketing and social media outreach has increased exponentially. If your SEO company offers a strategy that includes paying for links or trying to stuff keywords into your website, it’s time to move on to a new website marketing company in Salt Lake City.
Social media today is an important tool for sharing, and any SEO strategy should include ways to drive traffic through social media sharing and audience acquisition on places like Facebook, YouTube, and Twitter. Quality content marketing (through blogs, social media, press releases, and more) is another way to generate interest in your site and your products, but it must be quality content that is distributed through the right channels for maximum impact.
There are plenty of other factors that search engines like Google take into account when they are ranking sites, such as loading speed, website configuration, website downtime, and more. Knowing some basics about web hosting and server-side configuration can help you diagnose problems, improve site security, find and fix broken links, and optimize your content based on the needs and specifications of your potential customers.
The best SEO company in Utah is one that has both the analytical and technical skills to create a well-rounded plan, then execute it properly for optimal results.