Understanding and Improving SEO Domain Authority Metrics, Part 2

In part one of this two-part blog series, we dug into some of the basics of Domain Authority, a metric created by Moz that helps track general site authority and other important factors. This metric distills down into a single number, helping represent your overall quality, but it’s important to view this number through the proper context.

At SEO Werkz, our team of web design professionals will help you understand and promote authority within several relevant areas of your internet marketing efforts. Representing authority in the proper ways is vital for building success. Here are some general tips for raising your DA score – tips that, when utilized properly, have shown the ability to also increase success through Google’s own tracking methods.

Authoritative Links

It’s something of an obvious cycle, but the top way to improve overall authority and DA score is to obtain more high-authority links from outside sites and pages. These kinds of links drive not only DA score, which as we’ve discussed is just an indicator of success, but also specific Google metrics that directly impact your site’s visibility.

In fact, even for those who don’t track their DA score with much seriousness, this remains a vital area of site building. Acquiring and maintaining authoritative links will be one of our top priorities when you hire our team for SEO services.

Traffic Drivers

Another important area to consider when acquiring links is ensuring they come from sites that boast good traffic in the realm they cover. Once again, this is important even for those who don’t track DA score often – links that come from sites with strong traffic numbers will directly impact your search relevance and, in turn, improve your results.

This area also speaks to a general strategy within link-building that our team will discuss with you: Don’t simply pine after every possible link you can. There’s a difference between good and bad links – one that doesn’t drive traffic and isn’t considered authoritative could actually hurt your site more than help it.

Less Spam

Down similar lines, Google is very strict about discounting poor links. While it’s okay to have some percentage of low-authority links, chasing these in an effort to simply build up your volume will be noticed, and not in a good way.

Word to the Wise

One more reminder on a theme we went over in part one of this series: The Domain Authority metric is just a snapshot of your likely success, not a guaranteed driver. It’s possible to have a high DA score but not be as widely recognized by Google for authority, and vice versa. In addition, it’s even possible to manipulate DA score – but there’s no good reason to do so, as it will not directly boost your site in any way.

For more on DA and how to assess it properly, or to learn about any of our SEO or PPC services, speak to the staff at SEO Werkz today.