Marketing Budget Calculator

So you're not sure how to spend your marketing dollars? Whether you're just starting a digital marketing strategy or you're looking to get more return on your investment, our data-driven calculator pulls average spend by businesses based on industry, revenue, and aggressiveness in spend.

How Do I Use The 
Marketing Budget Calculator

You're in luck. It's really easy and we'll walk you through step by step. Also, did we mention it's completely free and ungated (doesn't initially require an email or anything from you). You're just not going to find tools like this out there. 

Step 1. Identify your industry. There are a lot of ways to think about this. Obviously, we're not talking about whether you're in home repair, dentistry, or accounting. The data in this calculator is based on companies with similar audience groups. So ask yourself the question, where is my audience primarily? Across the nation, local, or possibly you're only selling products online. Feel free to hover over the icons below for additional insight. 

Step 2. Revenue. How much did your business earn last year? This data is not collected. Meaning you can feel comfortable with honest input. Heck, you can try a couple different options to get an idea. Just stick a number in there that you're comfortable with knowing that it will indicate based on other companies with similar revenue numbers. 

Step 3. Third and final step. How aggressive do you want to be? Try out a couple variations to see what others are doing. Where are you currently? Above the most aggressive, below the least? 

See, it's easy. But the truth is, there is a lot going into the calculation to give you honest, valuable, and data driven results to ensure you've got the information necessary to make educated decisions moving forward!

What Is Your Industry?

Please select an industry to proceed.

What Was Your Revenue Last Year?

Tool Is Most Accurate With Revenue Above $100,000.


How Aggressive Are You Looking To Grow?

Less Aggressive - You're looking to get started. Your funds are tight.
Average - Grow consistently & on average with businesses in similar revenue group.
More Aggresssive - Looking to outperform competition.

Please select how aggressive you want to be.
Please address error(s) above.

Recommended Monthly Digital Marketing Budget

How Do You Measure Up?

We're confident that the data is reflective of actual businesses that are spending money on marketing today. We work with hundreds of clients every day who all started out with similar questions on how to move forward and where to spend money. We know that these recommendations reflect positive ROI and we know we can get you the results too! But you don't know that yet, so we've provided some FAQs that will help you get additional information that we often see small and large businesses ask. 

How Much Should I Budget For Marketing?

The truth is, there's really not a one size fits all. Which is why we built the calculator.  That being said, you asked the easy question we're going to try and give an easy answer. We see many companies spend 50 cents to a dollar per hundred dollars of earned revenue. Meaning anywhere between .5% and 1%. Obviously, we're not comfortable with the simplicity of this answer as it genuinely doesn't reflect all the components to consider. There are certainly companies that spend more and less. Your industry, yearly revenue, and how aggressive you want to be really are great indicators to how that percentage slides. 

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Why Is A Marketing Budget Important?

A budget, or marketing budget, is a plan how much one is willing or able to spend in certain areas. While this question may seem novice to some, it can be a crippling non-starter for others. Ultimately, a marketing budget sets rules so that a business can measure spent dollars against dollars earned from those very initiatives. Without a plan we see businesses over and underspend, we see them lose their way feeling unsure or uncomfortable with their efforts. Without a budget, businesses have nothing to measure against. They have a hard time feeling confident in any efforts internally or externally, and ultimately it leads to failure on many fronts. 

How Do You Plan A Marketing Budget?

First, identify what you're currently spending and where. Second, determine how much money you earned last year and possibly forecast what you anticipate earning this year. Third, evaluate what return on investment (ROI) you would need to see from your marketing efforts to reach your goals. There are a series of ways going about creating a marketing budget. You may want to look at what others are spending. You certainly should know what you have available to spend. And whether robust or simple, you should have your plan documented. You can get as technical as setting up attribution strategies, multi channel touchpoints, and so much more. All of which SEO Werkz can help with! Suffice it to say, you may want to start with this marketing budget calculator we've given out for free!
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How To Calculate Marketing Costs?

Your marketing costs ought to align with your earnings as well as your desire to grow and your industry. If our calculator didn't already satisfy that question, seek additional data to help. Talk to a member of the SEO Werkz team or other business mentors you may have. The bottom line is, you need a benchmark (hopefully data-driven) that will indicate a solid place for you to start from and iterate on. The key though, is to start. Don't find yourself in analysis paralysis. Start somewhere, then test ROI, test different channels and take control of your business growth!

Why Choose SEO Werkz?

With a team of in-house experts culled from many different specializations, SEO Werkz has all the experience and knowledge needed to improve the performance of your website. Combine that level of expertise with SEO Werkz’s own suite of proprietary tools, techniques, and processes, and you have all the ingredients necessary for success today.

Whatever your consulting or analysis needs are, SEO Werkz will exceed your expectations. We’ll deliver expert analyses, reports & consulting that are of the highest quality in the industry and that are communicated to you in a clear, straightforward manner.

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SEO Werkz is a full-service Internet marketing and Search Engine Optimization (SEO) services company offering results-driven services and exceptional customer support. Our web marketing services include Social Media, Link Building, Local Search, PPC, Content Creation, Web Design, and Retargeting.
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