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Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!

A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.

Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.

On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.

Link building is about quality rather than quantity. You should never set your sight solely on building as many links as possible. This will only leave you feeling disappointed with the results. When you focus on numbers alone, the quality of links will inevitably drop. And that's the wrong way to approach link building. You need to emphasize earning quality links at scale, being sure to never sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn links at scale from quality and authoritative sources. Still, it's essential also to understand the link gap between you and your competitors.

A question that's always asked is whether a business should invest in SEO, PPC, or both. It's the age-old SEO vs. PPC debate. In an ideal world, a business should balance multiple marketing channels to avoid a reliance on any single source of traffic (and conversions). But, especially for smaller businesses, budget is often a challenge, and resources must be allocated efficiently. Funds aren't endless. Even in this instance, it's essential to balance a long-term SEO strategy with a small but targeted PPC campaign.

SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work? Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages. To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.

While there are services promoting backlinks for cheap, these are against Google’s policies and will absolutely wreck your rankings if you are caught. Instead, let our pros handle high-quality backlinks at a reasonable cost.

This answer depends in large part on what website traffic is worth to you. If it’s a high priority, quality SEO companies like ours will provide fantastic return on your investment for major SEO services.