Who hosts the website?
If we build your website, we will generally manage the hosting for you so you don’t need to do anything. We use the same hosting company for our own website and for ALL our clients. Each website is managed individually to avoid any security issues. Every website we build has unlimited bandwidth, 20GB of disk space, 2GB Ram and 99.9% uptime. We’ve used the same company for 5 years and we don’t plan on changing this anytime soon.
Can I make the final payment when the site is ready to go live?
Yes if it is within the first 60 days. In the past we have found that projects can take a lot longer than expected to complete. We might be waiting for information from you and this can delay the process. Sometimes these delays can take months. This is why we always invoice 60 days after the original payment. At this point, we’ll be well on our way with your new website and you’ll be able to see the progress.
Do you offer a payment schedule?
Yes for custom and e-commerce websites, we split the payment into two. The first 50% is usually taken once you have decided to move forward with us. The following 50% is taken 60 days after this or at the launch of the new website, whichever comes first.
How long will my design last in terms of relevancy?
We design our sites with longevity in mind, as well as the flexibility to continue to update them. The industry standard is to update your website every 2 to 3 years, but we are happy to partner with our clients to create long-lasting sites that are easy to maintain and update.
Will you train me on how to use my website?
Upon request, your Project Manager will walk through training on how to use your site as we approach launch. We wait until your site is almost complete so that you can learn to use the CMS and make updates on the backend of your actual website! We’ll also record this training so you can see it in the future.
Can someone help me write content?
If you find yourself having difficulty writing your own content, we’re happy to put you in touch with our content strategist. We can help you for your entire site, or just a few pages - we’re happy to be flexible.
Can SEO Werkz provide graphics that are relevant to my business?
Yes! SEO Werkz can use a combination of stock photography and images/graphics that relate to your business or industry to help create a professional design for your website. We’re also happy to provide creative direction and contact information for some amazing photographers.
Can I fix my old website instead of starting with a new one?
A website is more than just the physical appearance, it’s also the site architecture and the technology behind it, both of which may or may not be helping or hurting you in Google rankings and user experience. If you’re looking for just graphic updates or content updates that’s one thing, but if your site is not hitting industry benchmarks (like site speed, mobile responsiveness, content architecture, etc.), then it’s a good time to evaluate your options. Starting with a new website lets you talk about your business as it sits today but also where you’d like to be in the next several years. Modern websites have more functionality available to them to make updating and maintaining your website much easier in the future.
Will my website be set-up for SEO?
All of our sites are built with best practices and without bloated code, optimizing it for Search Engines. We also like to include SEO Audits in all of our website projects upon request. An SEO Audit consists of looking at your current keywords, SEO, and PPC strategy and seeing where you can improve based on traffic and content quality. The audit provides a plethora of information as well as installation onto your website and recommendations for strategy moving forward.
How soon can my website launch?
Your launch date will depend on the complexity of your website. Our usual turnaround is between 6-10 weeks, depending on our client’s ability to provide feedback, content, and the overall complexity of the build. If you have a specific launch date in mind, our project managers will be happy to work with you in setting up a timeline to achieve it.
What is link building?
Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other!
What is domain authority?
A website’s domain authority corresponds directly to its ability to rank in the search engine. Conceptually, you can think of domain authority as an extension of link equity. If a page’s link equity is determined by the number and quality of its links, then a site’s domain authority is determined by the link equity of all its pages.
What are SEO backlinks?
Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.
Will blogging help SEO?
Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results.
What is on-page SEO?
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
How Does SEO Work?
SEO is the process of optimizing your website to rank higher on the search engines. But how does SEO work? Google uses over 200 ranking factors, and these allow the search engine's algorithms to rank websites based upon the relevancy and authority of their pages. To succeed at SEO, you need to ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. You can read our guide on SEO basics to learn more about how to optimize your site if you're a beginner.
Is SEO really necessary?
Absolutely. Search engines are the internet’s primary form of discovery, allowing many people who would never see your site otherwise to reach it. Those making no SEO efforts will lag behind competitors almost immediately.
Which factors matter in SEO?
Search engines like Google primarily look for three ranking factors: Authority, relevancy and crawlability. The first two refer to reputability and understanding of the site, while the latter is a more technical area.