Google Business Profile, formerly known as Google My Business, is a free tool provided by Google that allows businesses and organizations to manage their online presence across Google, including Search and Maps. In this guide we will cover What is GBP? Why is GBP Important How do you set up a GBP account […]
There are several concepts that are vital to digital marketers and business owners looking to maximize their returns, and one of these is content. The phrase "content is king" is regularly heard throughout the SEO world, but it's important to recognize that content can be formatted and brought to clients and search engines in several […]
There are several ranking factors that play a major SEO role with Google and other search engines, and one of the single most important and consistent remains backlinks. The presence of high-quality links that signal domain authority to Google is absolutely vital within SEO efforts, but not all backlinks created can be of the same […]
Business owners and marketing pros alike are always looking for ways to make their websites more attractive to both users and search engine crawlers, and one of several ways to do so is through proper optimization of the URLs on your site. Specifically, while there are a few nuances to consider within this realm, there's […]
Many areas of our world will change a whole lot over a decade or more, and the realm of SEO and online marketing is a great example here. Those who were a part of this industry 10 or more years ago may remember it as something of a “wild west,†as many within it would […]
At SEO Werkz, your comprehensive partner for all SEO and online marketing solutions, one particular line of questioning is perhaps the single most common we get from our numerous clients: How do I track my progress and success? This is a completely viable question, as all business owners or marketing pros want to know what […]
At SEO Werkz, we’re here to not only provide quality SEO and related online marketing services, but also to help educate our clients and others in the industry on this vital field. Search engine optimization and related solutions are vital for many businesses, and having a broad understanding of various concepts within this world pays […]
In part one of this two-part blog series, we went over some of the basic differences between direct and organic website traffic. These are two opposing forms of traffic within the digital marketing world, with organic search results generally serving as the more desirable for several reasons – but understanding why this is the case, […]
Within the world of SEO and digital marketing, few elements are more important than understanding how and why visitors got to your site. This is referred to as website traffic, and there are several sources of such traffic – two of the most common of which, and which are often compared to one another, being […]
In part one of this two-part blog series, we went over some of the steps toward identifying and addressing de-indexing issues on your site. This issue, often caused by a mistaken push of certain code onto your site, can create major rankings drops for keywords – but can also be remedied with the proper approach. […]
