Category: Google

Areas to Avoid in Google My Business Return

Google has announced it’s bringing back the business description field within Google My Business listings, an important development for online marketing pros. This return, which is already in testing, allows up to 750 characters rather than the crazy 4,500 that were part of the last iteration (the first was just 200, so they’ve been all […]

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What Google’s Mobile-First Indexing Means

In March, Google announced that their first ever “mobile-first” indexing on the web would begin after roughly 18 months of testing. This plan, which was first unveiled back in 2016, is aimed at changing the way Google search index operates, with algorithms changing to the mobile version of a given site to index pages. Parts […]

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Basics on Google’s Latest Algorithm Update, Part 2

In part one of this two-part blog, we went over some of the basics of Google’s latest broad core algorithm update, which they confirmed took place on August 1. We talked about the statements Google has made on the subject, plus why multiple announcements were made. At SEO Werkz, you come to us for an […]

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Implications of Google’s Search Comments Feature

Google makes regular updates that have a potentially significant impact on online marketing professionals and the SEO world as a whole, and one such update is in the works currently: A feature allowing users to actually comment on search results. The feature, which is widespread and allows for a few different types of comments, should […]

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Basics on Google’s Latest Algorithm Update, Part 1

Early in August, Google confirmed through search liaison Danny Sullivan that a broad core algorithm update was taking place on August 1. Naturally, as with any big change Google makes in this area, search engine optimization pros around the world immediately began scrambling to identify what’s changed. At SEO Werkz, this is just one part […]

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Preparing for Google’s Mobile Speed Update

As most internet marketing pros will know, page speed has been an SEO ranking factor for a while now when it comes to desktop searches. Recently, however, Google has announced that they will be including page speed as a ranking factor for mobile searches as well, a new update that promises to shake up the […]

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Google Penalty Basics, Part 2 | SEO Werkz

In part one of this two-part blog, we went over some of the important factors in Google penalties. We discussed the two common types of manual actions Google might take, then dove into the most severe penalty (formerly called the “Gray Bar” penalty) and how you can recover from it. Today, we’ll look at what’s […]

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