If you’re a business owner or marketing specialist where you work at, then you probably already know how stiff the competition is in your industry. A huge percentage of new business in your field is generated through online searches and ads, and if you aren’t on top of your game in these areas, you’ll fall behind your competitors.
At SEO Werkz, we’re here to help. We’re your local marketing experts, here to help all your most important pages stay visible and prominent in local search results. Whether you’re an HVAC expert or a niche service focused on one or two primary areas, our local experts have years of experience placing you at or near the top of keyword searches. Here are our services in a few important areas:
SEO
SEO, or search engine optimization, is the process of drawing in organic traffic from “natural” search results on search engines like Google and others. All these major search engines have primary results that rank pages based on numerous factors that drive user relevance – there is no payment involved for these search terms.
PPC
PPC stands for Pay-Per-Click marketing, and refers to a model of marketing where advertisers pay a fee each time one of their ads is clicked. When it’s done correctly, this fee you’re paying is inconsequential – you’ll be earning more from each visit after a click than you’re paying for the click itself. We can help you research the keyword terms to plug in here, and can help you organize these into strong campaigns that are optimized for customer purchase conversions.
Retargeting
Also called remarketing, retargeting is the process of keeping your brand in front of users even after they leave your site. It uses Javascript code to “follow” your previous audiences, which then lets us know when to serve ads.We can also help with things like web design, social media, content creation, and overall strategies. If you’re looking to take your business to the next level and separate yourself from the competition, speak to the pros at SEO Werkz about a local marketing strategy.
