The field of plastic surgery is a competitive one, and is only growing more and more so with every passing day. And with the rise of online marketing services in full swing, your practice could be falling helplessly behind the competition if you aren’t on top of your internet marketing presence.
At SEO Werkz, we’re your first stop for these kinds of needs. Whether you’re a specialized practice focused on one or two specific procedures or a generalized medical spa, here are some of the areas we can help raise your profile in:
SEO, or search engine optimization, refers to the unpaid area of online marketing. It involves methods of increasing your organic traffic from free search engines like Google, Bing and others. These search engines use algorithms based on several factors related to user relevance, ranking pages for a given search. Plastic surgeons have a wide variety of terms that might be optimized for within SEO, depending on their practice focus areas.
There are also paid ad options out there, and PPC – or Pay-Per-Click – is one of them. In this model, advertisers pay a small fee for each click on their ads. When done correctly, the cost of this click will come in far below the expected return based on conversion rates and other factors.
With the right efforts, you can even keep your services in front of customers after they leave your site. Retargeting involves using cookies and code on your site to track your previous audiences once they leave – our retargeting allows us to serve ads at opportune times for people in the right demographics.
That’s not all, either. We can also help you with everything from web design and content creation to social media and overall strategy, with an eye toward maximizing your online presence for a minimal cost. Contact the pros at SEO Werkz today to find out more about our local services.