If you’re a dental practice looking for ways to generate new clients and leads, the online realm could be a big area to look at. More and more business acquisition in this field is coming from online sources, and if you aren’t drawing clients this way, your competitors surely will be.
At SEO Werkz, we’re your go-to pros for local search needs. Our experts have decades of combined experience navigating the local landscape, from paid search to organic traffic and much more. So whether you’re a pediatric dentist or a more general dermatologist practice, here are some of the areas where we can help boost your online presence:
Short for search engine optimization, SEO is the non-paid arm of online search. Search engines like Google, Bing and others each use their own algorithm to rank each individual search – this algorithm contains multiple factors that speak to user relevance within a given search. SEO is the process of optimizing your site and its pages so that you rank as high as possible for your most important terms and keywords. Want to show up on the top few results for many “dentist”-related search terms? We can help.
PPC, or Pay-Per-Click, is one service within the paid realm of online search. It involves you paying a set fee for each click generated by your ad – this may sound unwise at first, but through proper strategizing, we can engineer things so each of these clicks brings you a far greater return than what you’re spending on it. We’ll help you pick the right terms to prioritize here, as well.
Retargeting involves using cookies and the code on your site to “follow” users even once they leave your site. At appropriate times, we can then serve ads to these users to remind them of your services and perhaps re-incentivize them to visit your site again.
We also offer top-notch services in content creation, web design, social media optimization and many others. If you want to set yourself apart from other local dentists, speak to the pros at SEO Werkz about how we can help.