The behavioral factors are the sum of indicators about how the users cooperate with the sites. These are those actions of the users which are considered or can be considered with the search engines at sites ranging. Not all similar indicators are unequivocal (about it further) and not it is possible to affect all. But there is something what it is possible and necessary to influence on. At the least, following the pieces of advice which are given below is useful for the majority in itself, irrespectively of ranging improvements.
Having read this article, you will learn what is necessary to change taking into account the following factors:
Сlick through rate (CTR) is a percentage ratio of click quantities under the link in a search output to the quantity of displays. Thus, if the website has been shown by any inquiry to 1850 users, and the quantity of clicks has been made by 76 of them, in this case CTR is (74/1850) *100=4 %. 4 % of users have chosen your link.
To look at CTR inquiries in the SERP may be done in GoogleWebmasterTools and in a new interface GoogleAnalytics.
The same indicator Google uses for its service of the contextual advertising AdWords. If the scheme is presented very simply, then the more CTR snippet, the more chances to receive a higher place in the SERP. Certainly, in the combination with other factors.
Snippet is a “face” of the page in a search output. The majority of search engines allow the users to include the page title, the description and URL address in it.
What can be done with the snippet so that more visitors will move to your site? It is necessary to make it relevant to a possible query to the maximum (more precisely, to inquiries) and to be allocated visually in the search list itself.
The ways of a visual snippet allocation of the site in a search issue:
Let’s imagine a picture. The visitor passes from the search to the page. There he (she) can be registered, leave a review or to buy something. But the visitor doesn’t do anything from the specified and leaves the site in 5-10 seconds, without passing to other pages of the site. The user comes back in the search instead of it. This behavior unambiguously doesn’t add whists neither to the page nor to the site in the searchers opinion.
Such search giant as Google regularly get a great number of information on the behavior of users on the Internet sites. How does it happen? Due to free tools of Web Analytics such as Google Analytics, BrowserToolBars and others which they provide.
It is enough to tell that according to data W3Techs about 50% of sites among one million of the most visited on the Internet use GoogleAnalytics. Also it would be naive to consider that search engines, in any way, don’t use these data to improve their output.
Of course, this is not an occasion to refuse of fine tools and convenient Browser applications, but the reason to think of changing something on the site. Let’s look at the typical indicators which are connected with users’ behavior such as a bounce rate, the depth of view and the average time spent on the site. And at the same time we will also dispel some myths.
For certain you had to read scholastic reasoning of web analysts about «ideal landing pages» where the user receives everything he (she) needs at once and instantly leaves (bounce ratel 100 %). Alas, in practice similar may be achieved very seldom. Therefore, bounce rate matters and it shouldn’t be great.
Usually high bounce rate (70 + %) says that passage of the user to your site was an error. What are the reasons of it and possible decisions?
There is one more myth. The longer the visitor is on the site, the more pages he (she) has looked through the better. Alas, it can say only about his (her) persistence in search of what is reliably hidden in the bowels of unsuccessfully designed and painted site.
Users frequently can’t find what they need, they can’t add the goods in the basket, be registered, pay etc. And they simply leave a site. What are the necessary tips to be given in this regard?
It is necessary to notice that the testers of search quality in some of their tasks estimate not only the page maintenance, but also its visual registration. Of course, it is a core. It proves once again the importance of a good design. Remember, however, that the main appraiser of the quality is all the same your user.
These are the darkest place in a chain of behavioral factors. The theme of social media is concerned to be “fashionable” among the clients. And there, where there is a demand of the customer, there is also the supply of the manufacturer born, even if we have got nothing to offer objectively. Therefore, if we don’t want to enter on unsettled ground of assumptions, let’s fix only indisputable facts: