As you investigate a variety of website promotion techniques to drive additional traffic to your site, one technique that has probably been recommended in the materials you are reading is adding a blog to your website. The blog has several benefits but two that stand out is having an avenue to communicate with your current and potential customers as well as the benefits it has from a search engine optimization standpoint.
While the content on your website may have been reviewed and altered by your staff or MarketChing, updating it on a daily basis is not feasible and could end up confusing your customers. On the other hand, people expect blogs to be updated on a regular basis. You can blog regularly on your products and services in a general manner, answer commonly asked questions or comment on things happening within your industry. As you gain popularity and readership, this becomes an excellent avenue of website promotion because people are arriving at your blog seeking information and you are solidifying yourself as an expert in the field through fresh and topical articles and blog posts.
Blogging is an excellent way to draw targeted traffic to your website as well as help improve your sites overall placement in the search engine results pages. While you may be doing well in certain keyword phrases, there may be other related or longtail keywords that you’d like to see improvement on. By using your blog as an avenue to discuss topics that relate to these keyword phrases, you can use various techniques such as providing a link and anchor text to help draw in search engine traffic and the redirect them to relevant content on your main website.
If you haven’t already started a blog to help promote your website, you may want to seriously discuss having this project completed by MarketChing.