In part one of this multi-part blog series, we went over some of the basics on user search intent and why it’s so important for SEO. Helping define the purpose of a given search even beyond certain common metrics or keyword data points, search intent is a major variable in Google and other search engine algorithms, and must be carefully considered by SEO experts and online marketers.
At SEO Werkz, search intent is just one of several important areas we’re happy to help with when it comes to our varied SEO services, which include everything from local optimization to link-building, on- and off-site optimization, content creation and much more. In today’s part two of our series on user search intent, we’ll dig into the different types of intent to be aware of, plus some details on search query interpretations and how these factor into the equation.
Throughout the wide world of search keywords and terms, there are four notable types of search intent to be aware of from an SEO perspective. One important note: Many searches will fall into more than one category simultaneously, and they are not mutually exclusive. The categories include:
It’s also important to note that many search queries come with more than one meaning given the complexity of the English language. When this happens, Google will classify the specific query based on its interpretation, which plays a role in search intent. There are three interpretation categories:
For more on SEO and search intent, or to learn about any of our SEO, PPC, web design or other online marketing services, speak to the staff at SEO Werkz today.