In part one of this multi-part blog series, we went over some of the basics that business owners, internet marketers and many others in the online advertising space need to know about landing pages. Landing pages, or single web pages that include lead-capture (conversion) forms, allow you to target audiences and grab data about them while also presenting content offers and attempts to convert them from leads into customers.
At SEO Werkz, our web design and SEO professionals are here to help with all landing page questions and concerns you may have during your internet marketing efforts. In today’s part two, we’ll go over a few other specific purposes landing pages serve, plus why they’re often so valuable to businesses in multiple different areas.
One of the single most valuable parts of landing pages is their ability to glean your company vital data on numerous potential leads. Every time someone clicks on one of your landing pages, you get information about them that you can put to good use.
Not only do landing pages help generate new leads, as we discussed in part one of this series, they also help you track re-conversions of your current leads. This, in turn, helps you understand the kinds of prospects are most interested in your business and the kinds of behaviors they exhibit on your site, information you can convert into valuable tweaks in several areas.
Further still, landing pages count as data assets for your marketing efforts. They will give you important data on how different offers you’ve put out compare to each other in effectiveness, for instance, and which kinds of pages are converting the most leads.
In many ways, the various promotions and offers you bring to clients are linked directly with landing pages. These pages support the lead generation you’re attempting through these offers, allowing you to obtain something from them in return for them viewing a special offer you’re presenting them.
Finally, many online marketers know just how vital content is within this realm, and landing pages are a big asset here as well. While individual landing pages will not contain huge amounts of content, they will contain enough to serve as excellent sharing tools for various outlets: Social media posts targeting customers, email blasts attempting to generate or nurture leads, or even PPC ads and related paid services. Finally, before you ask, landing pages are absolutely tracked by organic search algorithms and will show up within such results on Google and other engines.